I’m Max, a twenty-something-year-old from Slovenia. I’m an author, blogger, and internet entrepreneur. And I write breakup advice that doesn’t suck — been doing this since 2018.
Although my work covers topics like managing emotions, raising self-esteem, and becoming more attractive, the central thread that ties it all together is helping people navigate heartbreak and its aftermath.
You can think of me as someone who’s trying to answer the question, “How can we love better, be better, and hurt less during and after a breakup?” Everything I write and post will revolve around that question.
This is me, by the way:

Until now, I’ve helped hundreds of coaching clients, had over 4000 book and course and membership customers, and reached roughly 4 million people with my writing.
I’ve also been published in many popular publications, including The Good Man Project, Thrive Global, Salon, OnlineDivorce, Better Advice, Better Humans, and Hello Love, among many others.
That being said, please don’t mistake me for a guru or an expert. I’m neither. I don’t have any certificates. I’m not a trained psychologist or therapist. I have never even gone to college.
I’m just a guy who reads and researches a lot and then tries to simplify what he read and researched and communicate the information in an easy-to-understand way — usually with added toilet humor.
So don’t take what I write seriously. At least not too seriously.
What Makes My Work Different
I share breakup advice for people who hate breakup advice. If there’s one way to describe my work, it’s unconventional. Many of my approaches to dealing with heartbreak and its aftermath are at odds with the traditional ones.
For those who want to heal and grow from the breakup — essentially, feel great again:
My approach rejects the usual “feel-good” fluff: no running from pain, no forced positivity, no indulging in unrealistic self-talk and other ‘brouhaha bullshit.’ Instead, I advocate for a path of learning from pain and negativity, accepting occasional unhappiness, and using empirically supported methods that actually work.
For those who want to re-attract an ex or get into a good position to attract someone new:
My approach is based not on tricks, gimmicks, games, techniques, manipulation, and fake behaviors. But rather on honesty, vulnerability, and investing in oneself — the things that make you attractive without you trying to act attractive.
Where To Start
The best place would be with my free newsletter, The Breakthrough Letter. It’s a short email I send out every Monday with one idea, one suggestion, and one resource to help you break through your breakup and create a new possibility for love, either with your ex or someone new.
Next, dive into my articles. Writing is what I’ve become known for over the years, so do give these a shot. For your convenience, all articles are equipped with an audio version where I narrate the content and, on occasion, a video.
Finally, if you dig my stuff and want to go deeper or need extra help, consider buying one of my books or signing up for my membership.
Get In Touch
Want to comment on something? Ask me a question? Invite me on your podcast? To get in touch, please use the following email: [email protected]. And don’t bother trying to reach out on my social media. I rarely check my dm’s.